CBD Luxe

Former professional snowboarder William Spilo is the founder of Colorado-based CBD Luxe. Prior to the establishment of CBD Luxe, he broke his back at the age of 25 and had to undergo surgery to reconstruct both of his shoulders. 

Spilo eventually recovered; however, the chronic pain remained. He previously used nonsteroidal anti-inflammatory drugs (NSAIDs) of which, since 2015,  was strongly opposed by the Food and Drug Administration. FDA strongly warned against the use of NSAIDs due to its inherent side effect of increasing risk to cause heart attack and stroke(1)

Spilo then tried using CBD to alleviate the pain, and subsequently learned the therapeutic effects of CBD(2). He then ventured to establish CBD Luxe, and eventually partnered with B.E. Labs to improve the product and scale its production. 

Spilo is now advocating CBD with several athletes, particularly with NFL Legend Rob Gronkowski, to showcase the usefulness of CBD in pain management.